The core of the Bidstream platform consists of a centralized auction engine which brings advertisers and publishers together via customized adapters that are integrated into more than 50 leading demand side and 30+ native advertising supply side platforms. The Bidstream platform leads globally in terms of integration partners. Through aggregation and standardization via the Bidstream platform, advertisers can access native advertising opportunities via one unified automated platform.
Native advertising is a web advertising method in which the advertiser has an opportunity to market in a highly targeted manner by providing content in the context of the user’s experience. Native ad formats typically match both the form and the function of the user experience in which it is placed.
In 2013, Bidstream released its proprietary platform, enabling advertisers and native advertising suppliers to maximize performance by programmatically aligning their needs. Bidstream provides safe, controlled access to an incredibly diverse and unique supply via their real time bidding exchange.
- Pay for visits: The visitor auction platform enables advertisers to bid on actual site visits rather than impressions or clicks. Advertisers no longer worry about impressions that a user may or may not have seen, or for wasted clicks.
- Multiple formats: Supporting all ad formats from text to video to rich media to display – even simple URLs (no creative).
- Comprehensive targeting: Reach and convert only those users with an expressed valid interest at the keyword level, by operating system and by location.
- Automated bid optimization: Proprietary algorithms and filter technologies deliver guaranteed performance with unmatched scale and quality.
- Global reach: Serving and being leveraged by DSP and SSP partners and users around the world, thousands of times per second.
- Comprehensive cross-platform capabilities: Reach users across device and channel.
- Complete platform integration: Access to over 50 leading demand side platforms and over two dozen leading supply side platforms – with no overlap.
- Comprehensive supply access: Aggregating all online marketing channel supply from display, text, email, direct navigation, redirect traffic, search engine marketing, mobile, social and more.
- Insight and analytics: Continually optimize and maximize spend with cutting-edge data and reporting.